Strategies & Solutions for Consumer Satisfaction
We Know Consumer Satisfaction in Foodservice
Foodservice customers have become more demanding. With staffing shortages leading to reduced service quality, and increasing costs with supply chain fluctuations, customers are switching to new dining out options. Add to that impatience due to wait times and frustration over limited seating and menu options, and you’ll understand why customer satisfaction is definitely harder to achieve. Diners are now much more aware of safety and sanitation protocols protecting both their food and the restaurant environment. Plus, customers have an array of social media platforms on which to express any dissatisfaction, often taking complaints directly to the public versus restaurant management.
What’s Happening Now in The Market
KEY DATA
“62% of restaurant workers say that customers are more demanding than ever before.”
- Lightspeed 2021
“38% of all customer complaints are on social media and review sites.”
- Food Service Magazine 2020
“Repeat customers are proven to spend 67% more than new customers spend.”
- BIA/Kelsey
“Restaurant management receives just 14% of all complaints directly.”
- Food Service Magazine 2020
“96% of unhappy customers don’t complain to the restaurant management. 91% will leave and never return.”
- Superfi 2020
“Pre-COVID, 85% of customers wouldn’t even consider visiting a restaurant if they read one negative review regarding cleanliness.”
- Cintas/Harris 2019
Keeping customers happy now means so much more than just serving delicious food. So how do you create a culinary experience that truly delights, distinguishes, and delivers while competing with increasing options for remote dining? Adopt a holistic approach that impacts both front and back of house areas. Where to start? Keep reading to discover steps for a broad strategy that works for your operation.
A Holistc Approach
Areas CFS BRands Helps Improve
Enhanced Consumer Dining Experience
Go beyond just providing terrific food, take immediate steps to optimize and elevate the dining experience with the right solution to make any meal feel special.
Here’s five quick tips to implement now:
Tip #1: Quality First
High quality dinnerware and drinkware sets the industry standard for functional beauty and lasting value
Learn more about our Stadia Melamine Dinnerware
Tip #2: Do the RESEARCH
From selecting the right color to ensuring proper meal temperatures, our research and development teams consistently optimize the customer experience.
Learn more about our Cafe® Tray
Tip #3: Set the MOOD
Set the right mood, with drink and dinnerware options ranging from minimalistic to elegant.
Learn more about our Alibi® Drinkware & Stemware
Tip #4: Focus on FABRICS
Most table coverings and fabrics are machine washable and made of fabrics that prevent fading, shrinking, and wrinkling. You may consider switching to fabrics that last longer—we’ve got you covered whatever your choice.
Learn more about our Milan Classic Linen Napkin
Tip #5: Make LONG-LASTING a Priority
Use products with durability and economy as a top priority, so you continue to provide a clean, safe and engaging experience for higher levels of consumer satisfaction.
Learn more about our Venue® Tabletop Napkin Dispenser